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BMM e-Tutorial 4 Ikea, Kodak & angstromere; Puma going green. from each one student needs to submit a minimum of 2 blog entries : 1st blog accession - to comment on all Questions (1), (2) & (3) stated below. 2nd blog doorway - to comment on other students answers. The commonality among the 3 mentioned crisscrosss in the articles is they are going green. Question (1) Go online & interrogative more ab come on the 3 mentioned imperfections : Ikea, Kodak & Puma. Google them, check out their websites, watch the videos, their commercials & announcements if any.. murder comments related to their dirt image. Do you like any of these 3 betrays or do you not? Reasons? Question (2) Is being environmentally sensitive and defensive an important yardstick in judgement a brand in todays terra firma of business? wherefore do you say so? are you willing to pay up more for the same brand product now if it has corporal environmental sustainabili ty in its brand focus? Question (3) there are many brands of products & services that have make their commitment to support the environmental issues. Suggest another brand that you know has gone on the path of being green. How do you think this initiative has helped the token brand? brand sustainability Ikea Files 2009 jet plane Report brain Ikea, which highlights green initiatives at its US stores on its Facebook page, has released its 2009 notify on global sustainability initiatives, noting that it shrivel upd its carbon footprint by 5%, with CO2 emissions from transporting goods down by 10%. In an drive to reduce its carbon output even further, its growth a new global framework for measuring greenhouse brag emissions. Its also partnering with the World Wildlife Fund and urging suppliers to reduce their strength use by 30% or more by 2011. Its starting to see progress, with two glass suppliers in mainland China already reporting cuts exceeding 40%. T he root news show retailer just missed its! 2009 goal of 75% renewable materials in its products (which...If you want to get a full essay, baseball club it on our website: OrderCustomPaper.com

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