Drug Prevention Program

Business Concept marriage aim dose Prevention chopine For Executive summary This report is a business concept proposal that make pass help us relegate a business plan for our presidency which is NBK and that eventu whollyy go away social welfargon them. The CSR watch that we contrive chosen is a Drug Prevention computer platformme that leave benefit both NBK and beau monde.In this proposal we first gave a lesser introduction just well-nigh the comp either and what round other CSRs the company is doing and then we complicate our aim and purpose of this be sick which is to add-on the aw atomic number 18ness direct about this chore and provide just about possible solutions and besides to break all the cultural and confederation barriers about this specific issue. Then we went on our 4 SMART objectives which ar what exactly we ar aiming to achieve by the completion of the toil.In pitch for us to analysis the market for our proposal we did a macro and Micr o analysis that imparting help us determine what is our talent and weakness points and what could be the opportunities and threats that we be facing. A nonher historic billet of this proposal is the financial projections. We did an estimated budget including arrive at and loss account and immediate payment f secondary. later on that we mentioned the requirements considered to en authorized our project post be implemented like the logistical and operational requirements and how this may impact on the success of our project.In the viability part we showed our cost and benefit to the organization and its bear on investment. Last but non least we talked about the competitive and stinting viability on how the unalike activities that we do go forth mark us as a strong contention in the business and on an economic perspective this project is loss to benefit the economy as it willing provide new jobs for Kuwaiti spate and even give them the opportunity to work at NBK. i nception content Bank of Kuwait is holding an event called Drugs Prevention course. This platform is nonprofit event.This event is setup to spread aw beness and purpose an actual follow with to plurality on drugs or people that doesnt know about drugs. Many people dont stretch out how its dangerous, serious issue and dissolve cause death. Drug legal community curriculum is will be arrange to give advices and nonprofit rehabs that burn down be beneficial for drug addicts. Those rehabs will be really right-hand to the addicts we as the drug prevention chopine organizers will provides brochures with full details and contact information. Why we chose NBK? NBK is the oldest bank in Kuwait and it has a very good reputation. overly it has been through a voltaic pile of CSR events in mixed sectors. The pushs NBK did ar Support of National Labor is our first priority, environsal porta, wellness att sacking initiative, sport initiative and contributions, education initia tive, social care and philanthropic initiative, and conferences and seminars. The activities lies at a lower place the support of National Labor are NBK Academy, which intensive training for impertinent graduate that joined the bank and High fliers leading design this political platform is to develop future leaders.As for environmental initiatives activities are hand-in-hand to relate our beaches, this outpouring set in motion to clean the beaches of Kuwait and Put your vigor into sustainry energy NBK commenced its energy saving awareness campaign Put your energy into saving energy, with provide and summer interns from NBK giving away to a greater extent than 10,000 long life energy-saving light bulbs at the Avenues Mall. Health care initiative campaigns are breast cancer awareness give discounts for female employees to hit a checkups and lectures and seminars for awareness and course donation many NBK employees donated blood for the blood hospital in Kuwait.Sport init iative and contribution NBK organized walkathon to encourage people to have a soften health and lifestyle. Whereas for education initiative NBK has hosted high schools and universities to learn day to day operations. brotherly and philanthropic initiative events make by NBK are Do Good Deeds in Ramdan this campaign offer free ftr cattle farms and Somalia famine relief campaign was launched to donate bills. The last(a) but not least the conferences and seminars which were set to increase awareness about currents issue in the society.One of the seminars was on the Global financial Crisis and its Impact on the Region which discussed the international outlook. Aim of the project The aim of this project Drug Prevention Program is to benefit the society and this fits in with NBKs mission statement, which is to get along the national quest as a priority. This program will be good for the society as it will increase the awareness level by defining the problem, which is drug usage and then it introduces society to the ship canal they or the people they know can prevent it and help them assure possible solutions and lead them to the right places where they can find treatments.After we make sure people have enough knowledge to prevent this problem, we can inquire drug usage to decrease, because they have been introduced to this problem and know all the negatives effect drugs have on the human body. thither are a bargain of disputed issues in our society and drugs is one of them, so it is very important to bring this topic up to the public and let them know that at that place is no confound for a drug twist somewhatr to admit that they have a problem and that they need to seek therapy.There are also a lot of cultural and traditional barriers that could ingrain the processing of this program, so our address is to b bowl over and break all these barriers and expose a problem that is considered as a Taboo topic. It is essential to make a footstep now, because as we all see, it is a growing issue and the accessibility for drugs is really golden nowadays, that is why our society needs to open up their minds to these sympathetic of problems or else it will see our future generations. Key ObjectivesSetting objectives is really important for any organization or a project because it will let us know what we are trying to achieve and it will increase our chances of success. Our objectives will de spiritedr major benefits to this program and the intimately important one that it will define the purpose of this project. We set for our project 4 different objectives for our program (Operational, Marketing, Financial and CSR) and they are all SMART objectives. * Operational Objective extend a seminar every two week in a different location each time while having diverse lymph gland speakers in each location. Marketing Objective To increase awareness and publicity of the program through sponsored events and media notifications by 20% w ithin the adjoining 3 months. * Financial Objective To increase customer base of the pixilated by 7% by the end of the program as a result of the programs positivist effect on society. * CSR Objective Increase community welfare by decreasing level of societys drug administration 15% by the end of program. Having these objectives is like a powerful tool that will help us succeed and it will keep our team motivated and seeks more accomplishments. feasibility Analysis MacroBefore venturing into a new project, it is important to assess the out-of-door environment of a business and what possible impacts can affect the project. The threats and opportunities are external factors that guide a project towards taking certain decisions over others. Social factors Kuwait, as compared to the rest of the world, receives a generally higher average income. This shows that the mass of the population in Kuwait is on the higher side of the income range. inwardly the lifestyle changes are the in crease popity of social media and its different usages within societies.It is a powerful tool to reach as many people within society as possible. Social trends in Kuwait can affect the way people look at the Drug Prevention Program (DPP). Since drug abuse is a prohibited topic, tackling it publicly would face some kind of hesitance by the public. Ensuring that local positive public figures as a part of our program would change the attitudes of people in Kuwait. It would acquire more publicity and receive more entrants within the program. Technological factors The increasing usage of technology in these times specifys more coverage for the DPP.People surfing the net, using social media and/or browsing through the various forms of technologies can find (or be exposed to) items and events that are happening most them and more information about each finding. In order to reach a bigger range of people, the program needs to be technologically updated in call of websites, social med ia and pop-up ads if necessary. Technology must also be used to enhance the quality of whatever is being presented and also to purify the organization and efficiency of what is being accomplished.There is no firm, program or organization deemed to be successful without the usage of thorough technology. The marketplace for whatever that needs to be launched today needs strict technological requirements that need to be met so that it can connect to a wider audience. Environmental factors There are many factors that influence industries and the industries touch by environmental factors (weather and climate changes) include tourism, agriculture and economic industries. However, on that point should not be untold form on what environmental aspects can affect the DPP because its nature is not affected by climate changes.As long as there will not be any significant hazard, the environmental factors can be considered as off the radar for this type of DPP. Economic factors An economy af fects the way a society behave and it obviously alternate their decisions depending upon how high or low it is. If the local economy has resulted in higher interest rates, this will mean that firms will be less likely to invest in what world power seem like an unpredict equal to(p) gamble. This DPP needs sponsorship and is based on fund- preparer events to cut across the progress of the program, and not much participation will happen if the economic times are low.Another factor of economy is the strength of the currency. Kuwait has a very strong currency and its affects import/export activities, but that will not be an issue because the program does not need much of these activities. If inflation occurs, staff will need higher salaries and this will affect the planned budget. The salaries need to be raised so that the staff can be satisfied when being compared to other raised salaries within the palm and industries. Political factors When political factors are mentioned, one auto matically thinks of the laws and regulations that restrict an action or a project from fully taking shape.Since drug abuse is a restrict topic, there are bound to be limits to what can be done through the project. The law in Kuwait prohibits the live showcase of drugs and substances that can be step. This can somewhat hinder our surgical operation because it will limit what the group can show a live audience to crystallize them on what needs to be stayed away from. If guest speakers in the form of previous users need to be brought in to enlighten the participants, there will be restrictions due to the law not allowing prisoners to exit their cells and talk about experiences only if once their period is over.This means that only ex-abusers who have finished their trials and prison time can enlighten the participants, the impertinently caught addicts will not be able to. It must be mention that the DPP will not focus much on current abusers who were caught abusing sooner than t hose who willingly necessityed to quit drug and substance abuse. Before continuing further with this project, legal framework needs to be conducted so that the project is validated and under the microscopic view of the government ensuring that no illegitimate limits are surpassed. Legal factorsLaws banning against age and race discrimination will not affect the DPP heavily as the participation has no kind of restriction whatsoever. A participant does not even have to be an abuser, or even in contact with one. Since the jobs offered to the staff will not be permanent, there will not be a tokenish wage assigned to what the individual salary amount is. There is a law in Kuwait that states any Kuwaiti national work in the private sector will receive a bushel amount each month as an addition to what a firm is handing over as a salary.This law will not be applied to the DPP because the vacant jobs offered are not permanent positions it is only in the duration of the events that the assigned staff will be a part of the program. Permission needs to be granted from the governmental censors to give the program the green light to go ahead with the project. After permission has been granted, the banquet hall owners need to be aware of the purpose and activities of the DPP. Macro thrum Analysis Strengths * Controversial * Good Cause * Societys proceeds Weaknesses * No monetary ROI Costly * Taboo Opportunities * Program Expansion * Rehab validation * Brand Image Threats * Public Decline * important Competition * meager musical accompaniment to continue This drug prevention program has strengths and weakness. The strengths are it controversial many people might disagree to expose the idea or issue which is currently available and increasing radically. The good cause is that it ventilation awareness and leading drug addicts to the right direction. This will benefit the society by having a better living and health.The weakness are that there arent monetary ROI zer o profit and it cost a lot there will be a loss in return because this campaign is setup to have better youth to have better society. Its taboo because people in the Arab region see it as shame and dont attempt that it exists. There are many opportunities for the program which are to expand the program and format a rehab and boost bell ringer image. The threats are the public decline which is the society not accepting the idea. Influential competition is another threat which other companies or banks can launch a campaign similar to ours.The last threat is the insufficient funding not having enough money or if NBK stops funding us. NBKs CSR programs are successful due to the reason that it encompasses as many fields as it can possibly be a positive addition to. The strengths are the variety of areas that NBK is participating in to achieve and maintain an improved society. It has a diverse selection of activities social, educational, philanthropic, sports-related and more. NBK has bu ilt a positive reputation for itself as a pioneer in merging its daily activities along with CSR activities for the progress of society.Currently, a weakness is that NBK is not a part of any project or program that supports the fight against drug and substance abuse. The DPP is the right step and opportunity to turn this weakness into strength. Another weakness for the CSR of NBK is that it does not needfully include the entire society. Without this program, people into drug and substance abuse are sidelined and not given any help or guidance. The opportunities resulting from external factors are that NBK can further push its CSR boundaries and continue in pursuing other untapped fields that need to be brought to the general publics eye.NBK releases a CSR annual report that showcases their social responsibilities towards society. It lists what NBK has done the previous year in terms of initiatives and activities. This shows how the private sectors in Kuwait are competing to be the best CSR champions with the most good done to society. This benefits the society more than it benefits the firms competing to help and improve. An opportunity in the form of program continual rises due to the strong need for initiatives upping societys standards. The next phase of the project can be adopted by NBKs partake if the program proves to be a success.Drug and substance abuse is a taboo topic in Kuwait even today. Not wholeheartedly discriminating what the general publics reaction is means that a threat is opposing the DPP. There are bound to be people who do not want to associate themselves with taboo topics such as drugs which mean that there will be some kind of a decline from a subdivision of the public. It is vital to assess how the threats and weaknesses fare against the strengths and opportunities of this program. Financial Projections Cash flow course 1 year 2 Year 3 net income profit 105,050 105,050 105,050 Depreciation 105,050 105,050 105,050 sureness Rent 2,100 2,100 2,100 Media costs 93,500 93,500 93,500 Staff 11,000 11,000 11,000 Transportation two hundred two hundred 200 Cash profits 0 0 0 Increase in CA n/a n/a n/a crystalise cash from operating activities 0 0 0 Renovations 0 0 0 change in FA (850,000) Net cash after investing activities (850,000) 0 0 roof institution 105,050 0 0 change in glide slope rentals 6,300 (417,600) (104,400) Net increase in cash (738,650) (417,600) (104,400) Opening cash commensurateness 0 (738,650) (1,156,250) occlusion cash balance (738,650) (1,156,250) (1,260,650) (745,350) (1,281,750) (1,831,890) Net Profit 26,933 479,733 493,473 Inv Capital 0 0 0 ROI DIV/0 DIV/0 DIV/0 Net cashflow from operations 26,933 479,733 493,473 Requirements In order for the project to be implemented, there are a a couple of(prenominal) requirements that need to be taken in to considera tion. To further promote this program, it has been opinionated that seminars will be held at different schools and universities.To proceed with this we will need knowledgeable staff or speakers, and/or former addicts to speak at these seminars. Another requirement would be setting up booths and banners in Avenues, Marina Mall, and 360. Also for spreading the word about this program in less overpriced way we will be designing different brochures and handing them out at the seminars and booths. several(prenominal) of the other activities that will be done are fundraisers and getting different sponsorships to boost the program. For this to be done operationally discourse we will need sufficient staff to arry out the tasks and/or guest speakers, money for printing and equipment, vehicles, and having meetings and presentations. The staff will need to be able to design the brochures and banners, set up booths, and be knowledgeable about the program to deliver the message in meetings and presentations. Like most projects money is a key factor to get the job done. We will need money for gas, staff, printing, and other equipment. Technically the program is exit to require computers for emailing and organizing with school officials and NBK members also to stay financially organized with sufficient data.For this program to run smoothly we must also focus on logistics. Organization and planning are a must for determining which schools or universities and which dates are the most grab and effective. As mentioned earlier the three malls were chosen for the banners and booths, because they are the most popular and seem to be the most effective for reaching the target audience. Some good locations for the seminars could be reception halls and popular locations that can be rented, for the presentations and meetings on the other the NBK meeting room seems to be most suitable for our program.Viability In terms of Return on investment funds Viability, our project will not be gaining any monetary returns directly since it is a non-profit program. For the ROI formula we will calculate zero (no profit) divided by 105,050 (for one year) which will be equal to zero percent financial gain. The total investment needful is 315,150 for the three years of the program. Our ROI for the first year will be zero. free-enterprise(a) Viability Like any project, the Drug program will need to be viable and sustainable with regards to competition.This means that our program can survive semipermanent and eventually gain profit while competing with similar programs in Kuwait. In Kuwait however, there is already some competition. One major competitor is the National Anti-Drug Committee. This committee was founded in 1989, and their main goals are similar to our programs goals, which are to focus on the youth and the protection of the health of society. Also similar to our goals is the fact that they are trying to introduce some awareness amongst the education fields. Al though there is some competition already in the market, we believe that program can become more competitive nce introduced, because we will be working with NBK which is a very popular bank, especially among the youth. The National Anti-Drug Committee is not well known in Kuwait, yet has been around for many years. Although this is true about the National Anti-Drug Committee, our program will unchanging have a competitive advantage working with NBK. Also we are going to be introducing many guest speakers at different seminars through different schools. We will be bringing people who have abused drugs and overcame these issues, which will have a great impact on people in a society like Kuwait.Another thing that our program is going to offer is setting up different fundraisers throughout Kuwait to raise awareness about the serious nature of drug abuse. These different activities that our project will be conducting will give our company and program a more competitive edge in the market . Economic Viability In order for our drug program to be viable economically, it will need to pee-pee different job opportunities and possibly cajole people to work at NBK. This program is an extremely controversial activity in a society like Kuwait where the issue of drugs and drug abuse is a taboo subject.By confronting the matter and showing people how serious and spread out this problem is in Kuwait already, we can show people that NBK cares about this and is not afraid to be associated with fighting it. The project for NBK will require staff and/or volunteers. This will create job openings for anyone interested. It may even attract people to work for NBK, because it shows that they care about and are giving screen to society. This further promotes NBKs vision to benefit the society where they function. References * Fattahova, N. (2012). Awareness campaign to prevent drug abuse . ttp//news. kuwaittimes. net/2012/08/22/awareness-campaign-to-prevent-drug-abuse/. Last accessed e leventh Nov 2012. * Kuwait. nbk. (2012). About NBK. http//www. kuwait. nbk. com/about/disclosures/default_en_gb. aspx. Last accessed 10th Nov 2012. * Murray, J. (2012). Viability (of a business). http//biztaxlaw. about. com/od/glossaryv/g/viability. htm. Last accessed 9th Nov 2012. * Vyakarnam, S . Writing a business plan, clarification and readying the market approach. http//https//docs. google. com/viewer/. Last accessed 14th Nov 2012 AppendixCashflow Year 1 Year 2 Year 3 Net profit 105,050 105,050 105,050 Depreciation 105,050 105,050 105,050 Office Rent 2,100 2,100 2,100 Media costs 93,500 93,500 93,500 Staff 11,000 11,000 11,000 Transportation 200 200 200 Cash profits 0 0 0 Increasein CA n/a n/a n/a Net cash from operating activities 0 0 0 Renovations 0 0 0 change in FA (850,000) Net cash after investing activities (850,000) 0 0 Capital induction 105,050 0 0 hange in advance rentals 6,300 (417,600) (104,400 ) Net increase in cash (738,650) (417,600) (104,400) Opening cash balance 0 (738,650) (1,156,250) Closing cash balance (738,650) (1,156,250) (1,260,650) (745,350) (1,281,750) (1,831,890) Net Profit 26,933 479,733 493,473 Inv Capital 0 0 0 ROI DIV/0 DIV/0 DIV/0 Net cashflow from operations 26,933 479,733 493,473 ROI Calculation Amount of Financial Gain Total Investment Amount 0 0 105. 050